Your marketing professor just assigned a SWOT analysis for a Fortune 500 company. Simple enough, right?
Then you open the rubric. They want competitor benchmarking. Market sizing with TAM/SAM/SOM. A digital budget allocation with realistic CPC estimates. And citations from peer-reviewed journals, not just the company website.
That's not a SWOT analysis. That's three different assignments disguised as one.
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Why Marketing Assignments Are Harder Than They Look
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